About This Project
The primary aim of this project was to create a Return-On-Investment Generator. Using Metrics data (Likes, Comments, Replies, Favourites etc.) from the primary social media platforms. Facebook, Twitter and Instagram
Background
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2.32 Billionactive monthly users -
326 Millionactive monthly users -
1 Billionactive monthly users
"The impact of social media on advertising is part of a larger shift: consumers are moving away from traditional channels and toward digital channels."
With nearly 4 Billion active monthly users Social Media is one of, if not the biggest method of advertisement in the world. In this day and age it is a rare sight to see when a person does not have a single Social Media account. The influence of Social Media in the world has even created a new career, "Influencers" as they are called, are individuals who have made careers out of their massive Social Media following. Entire companies have either been broken or made, based on their Social Media presence. These prove that there is a massive amount of money and influence in Social Media advertising.
The Team
I'm the creator and my name is Ian Mac Mathuna / Ian Mahon
And my supervisor was Paul Barry
Documentation
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Functional Specification
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Research Document
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Design Document
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Final Report
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Technical Manual